We are Proud Partners of the White and Private Label Expo- U.S. 2026

Private label is no longer a side aisle strategy.

It has become one of the clearest ways for retailers, ecommerce brands, and sourcing teams to build sharper assortments, protect margins, and respond faster to changing customer demand.

That is why White & Private Label Expo New York matters. The event takes place September 30 through October 1, 2026, at the Javits Center in New York City, bringing together suppliers, manufacturers, retail leaders, ecommerce brands, and product sourcing professionals under one roof.

We’re proud to partner with White & Private Label Expo New York for a simple reason: the right product connection can change the direction of a brand. It also allows women across sectors to network and foster connections. Whether the goal is to find a new supplier, test a category, compare manufacturing options, or understand what shoppers will expect next, this event is built around practical access.

Attendees can expect to:

• Meet 150+ suppliers

• Hear from industry experts

• Connect with thousands of retailers, ecommerce brands, and sourcing professionals

• Explore new product ideas across private label and white label categories

• Learn how retail trends are shaping sourcing decisions

  
  

What to expect at White & Private Label Expo New York

White & Private Label Expo New York is designed for people who want to source products, compare manufacturing options, and learn what is happening across retail and ecommerce.

The 2026 event will be held at the Javits Center, one of New York City’s major event venues, on September 30 and October 1, 2026. For brands across the United States, New York offers a practical meeting point for retail, consumer goods, ecommerce, and product development conversations.

The event is especially useful because it brings several key groups into the same space:

Who attends	What they are often looking for
Retail buyers	New categories, supplier relationships, margin-friendly products
Ecommerce brands	Products that can support niche audiences and fast testing
Sourcing professionals	Reliable manufacturers, better terms, category comparisons
Startup founders	Entry points into private label without wasting time on poor-fit suppliers
Established brands	New product lines, packaging upgrades, and category expansion

The value is not only in the number of suppliers, though 150+ suppliers is a strong draw. The bigger value is comparison. Online research can help create a shortlist, but it can be hard to judge product quality, packaging, communication style, and supplier fit from a website alone.

At an expo, buyers can ask direct questions, examine samples, and compare multiple options in a short window. That can reduce the guesswork that often slows product sourcing.

The event also holds a speed networking event allowing attendees across sectors to talk to one another and build connections. Women in Change USA is a proud partner of the White & Private Label Expo-- as it creates access, opportunity, and connection for women in leadership.

Register Here: https://www.whitelabelexpo.com/utm_source=PARTNERwomeninchangeusa